So you’ve been told you have to write content for Google to recognize your website….

I feel you, some days are easier to write about our businesses than others. As a business owner, you have so much on your plate. Whether you are a solopenuer or a group, you have a lot to juggle. In today’s digital landscape, as an SEO specialist in Colorado what I have to say is this, Google has always prioritized high-quality human-written content above all else. Even if you want to do a podcast or YouTube video, Google will never rank it the way it ranks blog and landing page content. For some of us, we may write our own content and for others, we may be able to outsource it. I have seen firsthand how hiring a copywriter can alleviate so much stress from a business owner.

The Struggle is Real

I love to write, it’s a passion of mine. I’m sure if you have scoured my whole website you will see there is a decent amount of content present. I have always loved to write, but I also had some imposter syndrome about it growing up because I would always get criticized for not being eloquent enough. Granted, I have scaled up in life since high school, but still, those fears and core beliefs can haunt us. We may wonder what do I have to provide to our clients. The answer is more than you could ever know. There are people who want to hear your voice. Yet, we often hold ourselves back because of the fear of creating trendy and on-brand content. We may not have time because we have such a great vision for our business it’s hard to know what to prioritize. Like me, it could be a lack of writing skills or experience. Although I've been a copywriter for four years, I’ve definitely leveled up. People also find it a challenge to find the right tone and voice in their own content. This can reinforce the negative self-talk that tells us we have nothing to contribute so why bother?

The Power of Quality Content

You may be wondering yourself, why not just do off-page SEO to get rankings? Here is the thing you absolutely can. There are a lot of ranking factors that Google takes into consideration when trying to bring you up in the search results and off-page can work. However, time and time again in my own work, I have seen page optimization and content creation be the most effective. It helps because it builds that know-life and trust factor that people need to decide whether to choose your services or not. It helps to increase your website traffic abundantly. Plus it helps with brand reputation and credibility when people can land on your blogs and understand your voice and experiences better. Lastly, it’s a great way to do lead generation and customer acquisition. For example, with my brand, people consistently land on my website for my blog post, How to Have An Effective Mental Health Day, PT. 1 and PT. 2

The Solution: Outsourcing Content Creation

When time is tight and motivation is low, outsourcing content creation can be the solution you need to free up your time and reduce stress. Working with a professional content writer allows you to maintain a strong online presence without sacrificing the quality of your message or losing touch with your ideal clients.

Advantages of Hiring a Professional Content Writer

Outsourcing content creation to a professional comes with several significant advantages that can help you keep up with your content strategy while you focus on what you do best.

1. Time Savings and Increased Productivity
   Content writing requires time, research, and strategy—all of which can be overwhelming when you’re already seeing clients, handling business tasks, and balancing personal obligations. By outsourcing, you’ll reclaim hours each week to refocus on your work and enjoy a better work-life balance. A skilled writer can provide consistency for your blog, website, or social media, keeping you visible and relevant to your audience.

2. Expertise and Knowledge of Effective Content Strategies
   Professional writers know how to create engaging, SEO-friendly content that attracts clients. They understand how to use keywords, craft appealing headlines, and present ideas in a way that resonates with your audience. This expertise means you’re not only getting words on a page, but also a well-thought-out strategy that enhances your brand and boosts your visibility online.

3. Focus on Core Business Activities
   Content creation is only one part of growing a practice. Outsourcing allows you to delegate this task so that you can focus on areas where you excel—whether that’s working with clients, developing new services, or taking a much-needed mental break. By hiring a content writer, you’re investing in your business’s success and ensuring that your primary activities don’t take a backseat.

How to Find the Right Content Writer

When you’re ready to bring a content writer on board, it’s essential to find someone who understands your unique voice, your practice’s needs, and your industry.

1. Tips for Finding a Qualified Content Writer
   Start by looking for a writer with experience in healthcare or counseling-related content, as they’ll have a better understanding of the sensitivities and nuances involved. Ask for samples of their work and check reviews or testimonials to ensure they have a proven track record of delivering quality content.

2. The Importance of Clear Communication and Expectations
   Make sure you communicate your goals and expectations clearly with your writer. Define the tone, topics, and style you’d like, and let them know how often you’ll need content. This clarity upfront will lead to smoother communication and ensure that the content aligns with your brand voice and goals.

3. Building a Long-Term Partnership
   Look for a content writer who values a collaborative partnership. Building a long-term relationship with someone who understands your brand can lead to a consistent voice across your content and save you from having to repeatedly onboard new writers. This continuity helps build trust with your audience over time.

Ready to Start Writing Content or Do You Need More Support?

Ready to take the leap into content outsourcing? It’s a simple step that can provide the support and peace of mind you need to grow your practice. If you’re considering outsourcing your content, I offer a free consultation or content audit to help you assess your current content and pinpoint opportunities for improvement.

Let’s work together to create a content strategy that reflects your vision and connects with your ideal clients. Contact me here to get started on your journey toward a more productive and successful practice.